Crossroads Downtown Partnership is the Morristown Main Street organization for downtown Morristown (see map below). Since 2009, it has been volunteer driven and promotes downtown and its businesses while working on making downtown visually attractive, economically strong, and the place to be. Our vision is Morristown is the "Go-To" city between Bristol and Knoxville.

The Board and

The 17-member board meets the 3rd Thursday of the month. It is composed of representatives from downtown businesses, governmental leaders, and individuals who have a heart for downtown. Click on the pdf icon above to see a listing of current Board Members.


The Board formulates an annual work plan based on the recommendations of each of the four standing committees: Economic Restructuring, Design, Promotions and Organization. The committees composed of volunteers such as Master Gardeners, business owners and employees, and citizens also meet monthly and implement the work plan. The Board is also the fundraising arm of the organization.


For a copy of our work plan, to ask questions, or to sign up for our newsletter contact our Program Director, Barbara Garrow, at 423.312.1476 or email us at crossroadsdowntownpartnership@gmail.com .

Our Project Area

Crossroads concentrates on the downtown historic commercial core and Sherwood Commons business districts; however, our total project area covers 111 acres. This area includes historic residential neighborhoods, the Hamblen County Courthouse, the City Center, Rose Center for the Cultural Arts, Fred Miller Park and the Healthstar Complex. The Farmers Market is included and its daily management on behalf of the City is a Crossroads responsibility. We also manage the Morristown Christmas Parade.


From 2013-2015, some 23 new jobs were created, 8 new business located, ground floor vacancy decreased from 20 to 13%, and rental rates increased 21%. Some $1,829,173 in private investment was made in downtown. 6,792 volunteer hours were donated at a value of $160,000,

What is Main Street? 

Crossroads Downtown Partnership goes through an annual recertification process. Based on what we have done, what we plan to accomplish, and how we have gone about it, we are recertified by the Tennessee Dept. of Economic and Community Development and by the National Main Street Center of the National Trust for Historic Preservation.  For more information about Tennessee Main Street Program visit http://www.tennesseemainstreet.org/ 


All certified Main Street Programs operate on the 4-point approach of Economic Revitalization, Organization, Design and Promotions and use these four points to incrementally accomplish overall goals.  This comprehensive strategy helps us leverage the many assets Morristown already has including historic, cultural and architectural resources to local enterprises and community pride. These assets help downtown compete for businesses, jobs, tourists, and customers.

Program Manager 

Barbara Garrow is our Executive Director. At the direction of the Board, she coordinates Crossroads activities, works with the Board and Committee's to fulfill the work plan, manages the Farmers Market, writes grants and undertakes many other tasks. She also facilitates partnerships with other organizations to help fulfill Crossroad's mission.


She normally is in the office from 9 AM to 6 PM located on the SkyMart at 172 W. Main Street, Suite 200, in historic downtown Morristown on Monday through Friday. Ms. Garrow is available most times to answer your questions, do a presentation, or to meet with you. She is available by email or telephone (423.312.1476).